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Your Life Is the Real Degree.

Take the first step toward alignment.

Join the Community
Explore the Framework

The MBA in Happiness has 5 Simple Steps:

Inside the MBA in Happiness framework, you will explore:

You are not just building a company. You are building the person who will run it.

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Vision
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Insights
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Design
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Build
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Inspire

Here's how to go deeper with
MBA in Happiness:

Start here.
It's free.


Most people don't fail because they lack hustle. They fail because they're playing the wrong role in their own story. Find out where you actually stand, take the free assessment.

 

Take the Free Assessment

Online Passionate Skills Course


A focused, practical session that helps you identify where your passion, skills, and business opportunity meet. This is the most powerful exercise in the entire framework and it works in a single sitting.

 

Get the Workshop

In-Person MBA in Happiness Workshop


Coming Soon, September 23rd - 24th, 2026, in San Francisco.



 

Explore the Workshop

Hi, I’m David.


David Dodson has spent over 30 years as an entrepreneur, hospitality consultant, and business builder and most of that time asking a question most people avoid:

Are you making more money or more happiness?

The MBA in Happiness grew out of years of personal experience, real conversations with
founders, and a simple realization: the traditional metrics of success don’t account for the life
you’ re actually living.

He built this framework because he needed it. He’s sharing it because he knows he’s not alone.

Workshop facilitator. Entrepreneur. Author.
Founder of The Graceful Cookie.

Who It’s For

Who It’s For

This is for the entrepreneur who is done performing success and ready to feel it.

 

MBA in Happiness is for:

Entrepreneurs and small business owners who are successful on paper and want even more out of life, more meaning, more joy, more of whatever they actually define as winning

Mature professionals who are done playing by someone else's rulebook and ready to write their own

Founders who look at what they've built and think, "What's next?" not out of doubt, but out of hunger

Anyone who's ready to stop asking "Am I doing enough?" and start asking "Is this actually what I want?"

If you’re looking for 10X growth strategies, hustle culture fuel, or a formula to scale at all costs, this isn’t that.

This is for people who are already winning and ready to go deeper.

You were taught how to achieve.
How to hustle. How to grow.

You were taught how to achieve. How to hustle. How to grow.

No one taught you how to feel at peace with what you're building.

Most entrepreneurs hit a wall, not of failure, but of misalignment. The business is running. The numbers are moving. And something still feels off.

Growth that drags you further away from the life you actually want is a very expensive mistake.

Growth that drags you further away from the life you actually want is a very expensive mistake.

If you don’t define success for yourself, someone else will gladly sell you their version.

This is the conversation most business books avoid.

Start the conversation.

Join a community of entrepreneurs who are honest about what they want and building toward it.

 

Get weekly insights from David, early access to workshops, and tools from the MBA in Happiness framework.

JOIN THE COMMUNITY: IT'S FREE

Redefining What It Means to Win.